Basement Salon

Basement Salon is Manila’s premier hair and beauty salon located in Shangri-La Plaza, Ortigas. The brand’s mission is to ensure clients look and feel beautiful and confident every time.

Basement Salon's wordmark logo design was inspired by a play on words - having the word "SALON" sitting on top of the word "basement" with a strong, horizontal stroke that cuts across. The sharp cut on the bottom left side of the "b" was also made to give it the silhouette of one half of a pair of scissors - allowing the lettermark to be used on its own as an icon, when necessary.