BRX

Barracks is a boutique strength and conditioning gym for people across ages and fitness levels. Its approach combines structured training, discipline, and a sense of community.

BRX's logo was designed with two lockups in mind: one with the BRX symbol and one with the entire word Barracks. With this, I wanted to make sure that the letter B would have a unique look on its own, and we thought having the arrow pointing upwards represents growth, strength, and improvement in life. We chose a boxy, condensed wordmark design for the letters to give it that strong, almost military look.