Eelos

Eelos is an athleisure brand beginning with bags designed for active, everyday use. Built around movement and purpose, it speaks to a younger audience balancing work, fitness, and daily life.

Eelos' logo uses a strong, bold wordmark design that emphasizes the letter "E" and the negative space on its vertical bar to create the cut of an arrow. This shows one's active lifestyle, while creating an easy focal point for the mark. The "E" can then be separated to be used on its own, when necessary.