Premium Iced Teas
The Good Poison makes freshly brewed iced teas with real fruit. Its playful name gives a bold personality to a drinks brand focused on fresh ingredients and refreshing flavors.
The Good Poison already had their own logo, but the problem was that it was not properly balanced, and there was only one lockup so the client would find it difficult to use in different applications. When I redesigned the mark, I wanted to tighten the spacing and clean up the unnecessary details. I also created different lockups that can be used, while maintaining focus on the letter "P" that has characterized the brand name.
In Context
Brand Name
Industry · hello@brand.com
Brand
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