Kallos Orthodontics

Kallos is an orthodontic practice offering braces, aligners, and related care for children and adults. It combines attention to detail with a patient-centered approach to confidence and a healthy smile.

Kallos' logo design uses a clean, smile line that cuts across all the letters - representing braces on teeth. The line could hurt legibility, so it was placed in such a way that provides space between the letters to play with an overlapping illusion. The icon version brings the smile behind the letter "K" - preserving legibility while tying back to the original brand visuals.