Yield

Yield is a business-to-business payment platform that helps companies offer payment terms through digital checkout. Its buy-now-pay-later approach is designed to support business purchasing and cash flow.

Yield's logo concept was to use the wordmark as it is, and utilize the natural silhouette of a lowercase "y" to cut out an uptrend that starts from the 'leg' up to the top of the "i". This also allows the "y" to be used on its own as an icon, when necessary.